March 16: Building Effective Teams
1:30 – 3:00 PM
March 24: Successful Project Management
1:30 – 3:00 PM
Two for One Webcast Offer Featuring Frank Cohen
Register Online
Downloadable Registration Form
Who Should Attend?
Physicians, medical practice executives, administrators, mid-level managers.
Rates: Two for One offer: $99 WSMGMA/WSMA Member; $129 Non Member
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Faculty: Frank Cohen, MPA
Frank is the Senior Analyst for MIT Solutions, Inc., developers of analytical and Decision Support tools and systems for healthcare organizations. He is a certified Six Sigma Black Belt and Lean instructor. His areas of expertise include data mining and analysis, applied statistics and decision support. For the past 30 years, he has worked as a health care data analyst, knowledge engineer and consultant. |
Webcast 1: Building Effective Teams
One of the primary reasons that projects fail is due to the lack of coordination, support and involvement of the medical staff. The fact is, every employee has something to contribute and will if the environment is right. From the intake employee to the practice administrator to the physician owner, every employee plays an important role and as such, it is important that employees understand the fundamentals of what makes an effective team. In this webcast you will learn how to apply a set of principles and tools that will significantly increase the probability that the team will contribute to process improvement at all levels of the organization, resulting in significant benefits and ultimately the bottom line.
Webcast 2: Successful Project Management
Project management is a structured step-by-step process designed to create an environment that optimizes the likelihood of success and minimizes conflict, risk and cost. And there is a big difference between standard project management using what is known as PMBOK (Project Management Body of Knowledge) and what we will discuss in this webinar, which is project management for process improvement projects; a simpler and more focused approach. In fact, project management is a tool within the process improvement toolbox and knowing how to use it properly can often mean the difference between success and failure. In this session Frank Cohen will take you through the project life cycle, from selection to development to approval to completion.
About the Webcast:
One phone line and one web connection per registration. Any number of people from your office can join the live presentation. You are only limited by the number of people that can view the visual presentation from a computer and listen over a telephone line.
You will receive a confirmation email from the WSMGMA within 3 days upon receipt of your registration. Your confirmation will include telephone dial-in and web log-in instructions.
For questions regarding registrations and the webcast, contact Aaron Milligan at abm@wsma.org, or call 206-956-3645.
Register Online
Downloadable Registration Form
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April 8: New Marketing Initiatives to Improve Patient Referrals
1:30 – 3:00 PM
Register Online
Downloadable Registration Form
Who Should Attend?
Medical practice executives, administrators, and mid-level managers. There are no prerequisites.
Rates: $99 WSMGMA/WSMA Member; $129 Non Member
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Presenter: Jamie Verkamp
As Director of Growth and Development for (e)Merge, a medical practice consulting firm, Jamie assists medical professionals in creating strategic marketing initiatives that contribute to the growth of their practice. As a sought after speaker, trainer and consulting, her signature topics to share with medical professionals include innovative approaches to practice marketing in a changing economy and how creating positive, memorable patient experiences in their practices enhance their overall marketing strategies, increasing patient referral volumes and their bottom line. |
What You Will Learn: New Marketing Initiatives to Improve Patient Referrals
In the realty of our shifting economic climate, successful, business-minded medical practices are shifting the way they approach marketing. Successful practices are now putting the focus back on their patients and using innovative marketing strategies that bring greater return on their investment. You can expand your practice in this economy, and during this session you will learn what it takes to make that happen. You will learn key marketing initiatives you can implement right away in your practice to increase your new-patient volume and successfully market to your current patients to increase patient retention and referrals, including:
- Attract new patients using online and offline marketing strategies
- How to create “wow” patient experiences that will increase referrals
- Effectively market to your current patient base
About the Webcast:
One phone line and one web connection per registration. Any number of people from your office can join the live presentation. You are only limited by the number of people that can view the visual presentation from a computer and listen over a telephone line.
You will receive a confirmation email from the WSMGMA within 3 days upon receipt of your registration. Your confirmation will include telephone dial-in and web log-in instructions.
For questions regarding registrations and the webcast, contact Aaron Milligan at abm@wsma.org, or call 206-956-3645.
Register Online
Downloadable Registration Form |
May 6: Why Satisfied Patients Cost Your Practice Money
1:30 – 3:00 PM
May 13: Homogenized is for Milk …And 10 More Ways to Create Outstanding Patient Experiences in Your Practice
1:30 – 3:00 PM
Two for One Webcast Offer
Register Online
Downloadable Registration Form
Who Should Attend?
Medical practice executives, administrators, mid-level managers, and physicians.
Rates: Two for One offer: $99 WSMGMA/WSMA Member; $129 Non Member
| |
Presenter: Jamie Verkamp
As Director of Growth and Development for (e)Merge, a medical practice consulting firm, Jamie assists medical professionals in creating strategic marketing initiatives that contribute to the growth of their practice. As a sought after speaker, trainer and consulting, her signature topics to share with medical professionals include innovative approaches to practice marketing in a changing economy and how creating positive, memorable patient experiences in their practices enhance their overall marketing strategies, increasing patient referral volumes and their bottom line. |
Webcast 1: Why Satisfied Patients Cost Your Practice Money
Presenter: Jamie Verkamp | Director Growth and Development, (e)merge
Most medical practices understand that negative patient experiences can hurt the reputation of their practice and cost them valuable patients. However, in this changing economic climate, practices that have the mindset of thinking as long as their patients are satisfied, they are doing well, are losing money! If your practice is not creating an outstanding experience for your patients they remember and they share with their circle of influences, you are missing out on growing your practice. It’s about taking small steps that set you apart from other practices and make the patient’s experience one that stays with them after walking out your doors. In this interactive training session, you will learn:
- Why taking customer service to the next level is key
- How to set yourself apart from your competition by shifting your attitude in the office
- Tips to grow your patient volume on referrals and word of mouth marketing
Webcast 2: Homogenized is for Milk …And 10 More Ways to Create Outstanding Patient Experiences in Your Practice
Presenters: Jamie Verkamp | Director Growth and Development, (e)merge
Jonathan Whistman |Director Business Strategy, (e)merge
Why are loyal patients worth more to your practice than satisfied patients? Join us for a lively discussion on going beyond patient satisfaction and “de-homogenizing” your practice. You’ll learn how simple it can be to start turning your satisfied patients into loyal patients and the impact it can have on your bottom line. Tips and strategies for changing the attitude in your office and turning up the heat on your tradition standards of customer service will shared. Get ready to shift your thinking and see your patient referrals increase by implementing new strategies for creating WOW patient experiences. From this interactive session, be ready to:
- Shift the attitudes in your office to create WOW patient experiences
- “De-Homogenize” your practice and connect with patients in a more engaging manner
- Create “walking billboards” for your practice, increasing your referral volumes and bottom line without spending a dime on marketing
About the Webcast:
One phone line and one web connection per registration. Any number of people from your office can join the live presentation. You are only limited by the number of people that can view the visual presentation from a computer and listen over a telephone line.
You will receive a confirmation email from the WSMGMA within 3 days upon receipt of your registration. Your confirmation will include telephone dial-in and web log-in instructions.
For questions regarding registrations and the webcast, contact Aaron Milligan at abm@wsma.org, or call 206-956-3645.
Register Online
Downloadable Registration Form |
